AREAS OF EXPERTISE

I’ve led 100+ photo and video shoots end-to-end (yep, I counted), owning every stage of the process. From concept development and sourcing pieces to creating shot lists, directing on-set production, and reviewing final assets. Safe to say, I know my way around a set.

Brand marketing is easily my favourite space to work in. Whether it’s building internal SOPs, defining a tone of voice, creating content guidelines, or leading market research, I help brands get clear on who they are and why they matter. I develop brand personas, values, and messaging frameworks that create consistency across every customer touchpoint—so the brand doesn’t just look good, it actually feels cohesive.

Social has been a constant in every role I’ve had and so naturally, I have come to know what actually works, and more importantly, how to make it work for your business. I create content that’s aligned with clear goals and built to drive measurable results. No guesswork here. Just strategy that performs.

A direct revenue driver at its core, my email and SMS work includes building out large-scale automations, platform migrations, and robust newsletter strategies. I focus on building systems that nurture audiences, convert consistently, and scale with the business.

I’ve built and managed in-house gifting programs from scratch, led influencer campaigns reaching over 5 million people, executed nation-wide product seeding campaigns, and collaborated closely with international PR agencies. I understand how to leverage influencer marketing not just for reach, but to build trust, community, and long-term brand equity.

I have created UGC for brands of all shapes and sizes. Photo, video, blogs. I can bring a brief to life or propose a creative direction that feels aligned and on-brand. My sweet spot? Showing off the product (or service) in a way that feels organic yet aspirational.